WHO WE ARE — Nuts&Bolts

Typically, an automotive/motorsports ad agency is comprised of people who just want to enter the automotive world.

All they want is to overcharge you for advertising you don’t need.

Truth is, most know nothing about cars. Some barely know about advertising.

That’s where we come in. We know both, inside and out.

We were born and bred into the automotive world.

Edward Babaian, Founder / Chief Creative Officer, is the son of a 40-year mechanic. A good portion of his childhood was spent either handing his dad wrenches or standing on phone books while peering under the hood of ’67 Mustangs. Fast-forward thirty years and this kid is now an award-winning advertising veteran with 12+ years experience working on some of the biggest automotive brands, like Volkswagen, Mazda, Acura, BMW, Mercedes-Benz, Mini Cooper, Yamaha, Star Motorcycles, Kawasaki, Yokohama, and more.

Haro Derkrikorian, Founder / Chief of Business Development, is a gear head with a strong head for business. He’s a walking, talking Swiss Army knife. He’s done it all in this biz. From winning prestigious SEMA design awards for his work with Ford Motor Company, to making heads turn with his custom muscle builds, he’s a car guy’s car guy. Haro can seamlessly go from welding a custom exhaust he designed to blowing minds in a boardroom, to buying beers at a local pub.

We are Nuts&BoltsLA

An automotive ad man. (The Nut)

An automotive inside man. (The Bolt)

An unlikely, Los Angeles-based pairing creating unrivaled marketing for you.